Google has done a great job of getting media attention for Google+, but why do the invitations feel like they’re coming from the MTA?

Perhaps the creators of this campaign thinks that people are captive to their computer monitors as they are to their TVs and despite the lameness, people would actually check back again soon. I didn’t think anyone could take the crown of underwhelming ads from the MTA, but hey, everyone needs a competitor.

The thing is, on the subway, you really are a captive audience.